Thought Leadership

Why the Texas Capital Is the Innovation Destination

This is an unbiased opinion, I swear. Yes, I live in Austin. Yes, my company (Rocksauce Studios) is headquartered in the capital of Texas. We’re a proud bunch, we Austinites, and our congregation is growing fast. In 2000, the metro area had about 1.2 million residents.

This is an unbiased opinion, I swear. Yes, I live in Austin. Yes, my company (Rocksauce Studios) is headquartered in the capital of Texas. We’re a proud bunch, we Austinites, and our congregation is growing fast. In 2000, the metro area had about 1.2 million residents.

This is an unbiased opinion, I swear. Yes, I live in Austin. Yes, my company (Rocksauce Studios) is headquartered in the capital of Texas. We’re a proud bunch, we Austinites, and our congregation is growing fast. In 2000, the metro area had about 1.2 million residents. Today, that number has ballooned 34% to just shy of 2.2 million. Roughly 100 people move to the metro area every day.

That explosive growth mirrors the trajectory for a lot of Texas cities, with several municipalities growing faster than construction crews can lay the roads or build the neighborhoods. Austin is a petri dish for all things innovation, from the ways in which it’s adapted amid rapid growth to the events it hosts on a regular cadence.

Because of its reputation as a hotbed for cutting-edge research, Austin was recently chosen to be the new home of the U.S. Army’s Futures Command, which is housed at the Center for Defense Innovation at Capital Factory. That kind of massive investment from the public sector is sure to spur even more growth and keep even more of Austin’s best minds in the city.

The private sector isn’t slowing down, either. Nearly every big name in tech has operations in the “Silicon Hills,” which attracts the most future-focused entrepreneurs and employees from around the country. And it’s not all global conglomerates — Austin also has a robust community of small independent companies and startups.

If you lead a team of people and are always seeking new ways to innovate, I strongly suggest a company trip to Austin. Plenty of noteworthy events have happened in 2019 — SXSW takes over each March, most notably — but several more are on the docket and worth your attention.

Read the original publication here.

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