What Formula One racing taught me about effective, high-speed teamwork

The extreme, high-octane sport is a breeding ground for creativity, innovation, and collaboration.

When I watched Formula 1: Drive to Survive, the Netflix docuseries offering a glimpse into the world of Formula One racing, I was immediately hooked by the stories of the teams, their drivers, and the triumphs and tragedies on the track. Formula One racing appears to be just another high-octane sport with a rabid fan base, but …

How to Engage Audiences Who Are Opting Out in 2021

How to Engage Audiences Who Are Opting Out in 2021

Audiences follow brands on social media for many reasons — to purchase or research new products and services, to feel understood, and to be entertained. I personally follow brands that inspire me and challenge my way of thinking. When brands or influencers focus too hard on making sales and ignore their customers’ needs, they risk the “unfollow.” How can brands retain their audiences for the long term? It starts with creating content that addresses customers’ wants and desires.