Values and its Impact on your Brand Experience

Reflecting on how a company’s values affect the internal and external behaviors demonstrated by those touched by an organization, we’ve started to see a shift in culture and brand being more intertwined with one another. Focusing on this concept can have a powerful impact for your customer experience programs.

Purpose + Promise and its Impact on your Brand Experience

What happens if an employee cannot easily explain their company’s brand purpose? Even worse, what if a customer is confused by the intention of your product?  According to a 2019 Study at PWC, done at companies that have clearly defined and communicated how they create value, 63% of employees say they’re motivated, versus 31% at …

Trust Based Marketing

Take a step back and put yourself in your customers’ shoes. They’re often wanting to make an informed decision and often have a number of choices at their horizon. If you've already developed a preference for your brand and a trusted relationship with them, you're making that decision easier for them.

STEM Womxn Driving Innovation

STEM Womxn Driving Innovation

Honored to be a participant in an amazing discussion from top female leaders in the innovation and digital transformation space. View the link to see how we're adapting and changing for the new demands in 2020 from remote working, diversity and inclusion and what they predict the work place will look like in the next normal.

3 Steps to Finding the Most Elegant Solution in The 5G Era

elegant solution in the 5G era

The pace of innovation in Houston is about to go into overdrive, thanks to the inclusion of the city in Verizon’s initial wave of 5G deployment. Along with three other major cities, Houston will enjoy better wireless connectivity with minimal latency, especially in densely populated areas and increased potential for the widespread use of Internet of Things (IoT) devices.