As a self-proclaimed "Growth Marketer", I'm currently on a mission to find my next exciting opportunity to drive revenue goals with marketing efforts and it has been a challenge to communicate my value beyond what my resume details. With 10 years of variable experience under my belt, imagine how one can find it difficult to …
Marketers and media planners who seek to navigate prelaunch challenges and maximize postlaunch success can utilize a handful of tactics to maintain momentum and continued awareness around a product. This is by no means an exhaustive list, but here are four of the most effective tactics.
Audiences follow brands on social media for many reasons — to purchase or research new products and services, to feel understood, and to be entertained. I personally follow brands that inspire me and challenge my way of thinking. When brands or influencers focus too hard on making sales and ignore their customers’ needs, they risk the “unfollow.” How can brands retain their audiences for the long term? It starts with creating content that addresses customers’ wants and desires.
Brands that have a “why” to live can bear almost any “how.” A somewhat-butchered quote from German philosopher Friedrich Nietzsche, sure, but a great encapsulation of the power — and promise — of purpose.
Show of hands: Anybody else look for a new job and land a promising offer during the pandemic? A few of you. Well, let me take you through the experience for the rest. It was … different. But not in a bad way. When it was time to look for my new role, getting through …
Connections redefined: What authenticity really means
The next time you’re struggling with betrayal on your hands, as it happens from time to time, pull out this formula and apply it to your customer experience. You’ll be surprised that the intention of how you plan to make your customer whole and how the situation is treated will return a happier customer and potentially lifelong fans.
Reflecting on how a company’s values affect the internal and external behaviors demonstrated by those touched by an organization, we’ve started to see a shift in culture and brand being more intertwined with one another. Focusing on this concept can have a powerful impact for your customer experience programs.
Take a step back and put yourself in your customers’ shoes. They’re often wanting to make an informed decision and often have a number of choices at their horizon. If you've already developed a preference for your brand and a trusted relationship with them, you're making that decision easier for them.