MUSINGS

The Value of your Values

Like any principle or strategy, core values are difficult to forge and take time to develop and cure; but they will sustain you through everything else once they’re well-formed.

Brand Betrayal and its Impact on Your Customer Relationship

The next time you’re struggling with betrayal on your hands, as it happens from time to time, pull out this formula and apply it to your customer experience. You’ll be surprised that the intention of how you plan to make your customer whole and how the situation is treated will return a happier customer and potentially lifelong fans.

Values and its Impact on your Brand Experience

Reflecting on how a company’s values affect the internal and external behaviors demonstrated by those touched by an organization, we’ve started to see a shift in culture and brand being more intertwined with one another. Focusing on this concept can have a powerful impact for your customer experience programs.

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